1 July 2025
Schoeller-Bleckmann Oilfield Equipment AG (SBO), listed on the ATX index of the Vienna Stock Exchange, is now operating under the new legal name SBO AG. Approved by the Annual General Meeting in April, the name change officially took effect on 1 July with its entry in the commercial register. This marks another step in SBO's strategic transformation presented in March, which now aligns the company name with its new brand identity.
As part of this change, subsidiaries that currently include “Oilfield“ in their names will also be renamed step by step. In parallel with SBO AG, the subsidiary Schoeller-Bleckmann Oilfield Technology GmbH located in Ternitz (Austria) will change its company name to Schoeller-Bleckmann Precision Technology GmbH.
The new name SBO AG reflects the company's role as an international high-precision technology group with an expanded industrial focus. In March 2025, SBO presented its new brand identity and growth strategy. The new company name is now another visible step on this path.
We have moved beyond being a mere oilfield equipment supplier and serve numerous industries with our high-precision technologies. Our brand identity clearly reflects this. With the change of our company name we have completed our transformation on the legal level, SBO stands for precision, technological excellence and sustainable growth, as well as our clear goal of expanding our portfolio into new, attractive industries.
SBO is building its path to the future on four strategic pillars:
Diversification beyond oil and gas: Diversification into other industries is a key growth driver. Future focus areas include 3D metal printing, next-generation geothermal energy, and flow control products.
Global market expansion: Through targeted expansion in high-growth regions such as the Middle East, Latin America and Asia, SBO is increasing its global presence and tapping into new market potential.
Expanding technology leadership: SBO focuses on highly specialized high-performance materials and advanced manufacturing processes to further strengthen its leading role in precision technology.
Operational excellence and sustainability: SBO is committed to efficient and resilient production and has set ambitious 2030 sustainability targets, which include a 30% reduction in Scope 1 and 2 emissions and a 10% reduction in Scope 3 emissions.
These strategic pillars underpin SBO's long-term growth objectives: Sales are set to rise to MEUR 900 by 2030, with MEUR 200 coming from new business areas.
The company name SBO AG unites our brand, our strategy, and our positioning: Precision that transforms industries.
The new company name only affects the name of the legal entity. Ownership, management, legal structure, and company registration numbers remain unchanged, and existing contracts remain valid.